Digital Marketing

Digital marketing is the practice of promoting products and services through digital channels like search engines, social media, email, and websites. It has revolutionized marketing since the 1990s, with the rise of the World Wide Web enabling brands to reach global audiences. By 2023, the global digital marketing market reached $1.2 trillion, driven by strategies like SEO, social media marketing, and influencer campaigns. Companies like Google and Meta now dominate the space, while tools like Google Analytics and Hootsuite empower marketers to track performance. As consumers spend 6.5 hours daily online, digital marketing remains central to modern branding and customer engagement.